Brazilian studios Vaga Arquitectura and Atelier Pistache Ganache teamed as much as design a “consumer-first” boutique outfit with curving coral partitions for a mattress firm in Sāo Paulo.
Renovated in 2024 by design studio Vaga Arquitetura and luxurious retail designer Atelier Pistache Ganache, the slender retailer sits on the top of a block within the Pinheiros neighborhood.
The 162-square metre (1745-square foot) house is the recent flagship retailer for Zissou, a Brazilian startup that specialises in “mattresses in a field” and different sleep merchandise.
A pink-toned fluted facade remedy wraps across the floor stage of the storefront and is punctuated by a gigantic plate glass within the centre, whereas the second stage consists of white stucco with the model’s sideways Z-shaped brand stamped into the centre of the facade.
The coral facade bubbles out to mark the shop’s nook entrance, in the meantime forming a compact entrance courtyard with the neighbouring wall. The sidewalk pavers are painted with a glowing indigo hue to outline the world.
The three-colour palette and pliable curves proceed inside the shop.
“Our purpose was to create an immersive and sensory expertise that maximized the mixing of the net and offline journey, all the time preserving the shopper on the centre of the whole lot,” the group informed Dezeen.
“Impressed by the theme Layers Between Sleeping and Residing, we designed a horizon within the house utilizing a coral pink membrane, which, together with the lighting remedy, represents the house between the sky and the earth, connecting sleep with on a regular basis life.”
“Guests are guided via this fluid and alluring atmosphere, designed to spark curiosity and provide a singular expertise tailor-made to every product, culminating in areas that present a singular journey.”
The customized pink membrane mimics the softness and expertise of Zissou’s merchandise and flows via the house dividing the linear footprint into smaller rooms alongside a grid system.
“The thought is that this factor arouses the curiosity of these passing by on the sidewalk, encouraging them to enter the shop for a singular expertise, designed for them together with Zissou’s group,” mentioned VAGA Arquitetura co-founder Pedro Domingues.
In distinction to the coral partitions, plush gloomy blue carpet – skilled after prospects take away their sneakers after they enter – directs circulation between the areas and results in the secluded Blue Room within the again nook providing “an immersive and automatic expertise, with managed sound, lithe, and temperature.”
“Your entire house was redesigned in order that the shop’s preliminary idea may very well be realized: creating particular environments for every product, so that every affords a singular expertise,” mentioned mentioned VAGA Arquitetura co-founder Pedro Faria.
The group dismantled the aged wood mezzanine, opening the inside to a white double-height ceiling above the pink horizon line and creating a way of decompression.
An enclosed spiral staircase results in the higher stage, the place one other retail house opens to a again terrace for internet hosting model occasions.
Different flagship shops lately accomplished throughout the globe embody a boutique with silver curtains and a burgundy stage for Danish womenswear label Rotate, designed by Thaibaut Allgayer in Copenhagen, and a pyramid-shaped retailer for drone model DJI in Shenzhen, China by Numerous Associates.
Venture credit:
Structure: VAGA Arquitetura + Pistache Ganache
VAGA group: Pedro Domingues, Pedro Faria, Gustavo Naoki and Ingrid Rosa
Pistache Ganache group: André Romitelli and Martina Brusius
Collaborators: Roberta Tannus
Development: BeFive
Construction, electrical installations, and hydraulic installations: Jarreta Projetos
Lighting Design: Lichia Lighting
Scenography: GTM Cenografia
Consumer: Zissou
