Shoe model Veja’s Brooklyn retailer by native studio Workplace JDY options lime-plaster partitions and shows, uncovered brickwork and an outside courtyard wrapped in red-coloured wooden.
The French footwear firm’s Williamsburg house was outfitted to mirror its “sustainability-focused ethos and minimalist aesthetic”, in line with Workplace JDY.
The studio left a lot of the single-storey constructing’s unique supplies untouched, exposing purple bricks, concrete blocks and plasterwork throughout two partitions within the open gross sales flooring.
One other wall and a stepped show in entrance had been coated in a customized lime plaster combine developed in collaboration with native craftspeople.
A single white shelf with a C-shaped part is affixed to the brick floor reverse, displaying extra pairs of trainers alongside its 37-foot (11.3-metre) size.
“The ensuing amalgamation of various colours and textures serves as a background to the white gross sales surfaces, that are the one ‘fresh’ finishes within the retailer,” stated Workplace JDY.
Rectangular strong white oak benches for consumers to apply whereas making an attempt on sneakers are organized throughout the buffed concrete flooring.
The identical wooden selection kinds a counter and storage for a restore store within the again, which provides to fix Veja merchandise and different sneakers.
The constructing’s masonry exterior was repainted, and a enormous storefront window and pivot entrance door had been put in “to offer a dramatic view into the house”, the studio stated.
An adjoining courtyard was additionally remodeled to host outside occasions and activations, utilizing red-hued wooden panels, globe-shaped lights and a pergola.
“Brightly painted and outsized shingles distinction with the tranquil inside and enclose two storage areas, whereas the fresh pergola construction within the rear of the yard incorporates retractable shades,” stated Workplace JDY.
Veja was based in Paris in 2004, however did not open its first devoted retail house till 2023.
Just like the Brooklyn location, this retailer in Madrid was designed to look deliberately unfinished by Plantea Estudio.
Williamsburg is a well-liked spot for attire retailers, with manufacturers like Everlane and Kith additionally sustaining outposts within the neighbourhood.
Challenge credit:
Structure: Workplace JDY – Yannik Neufang, principal; Daniel Selensky, principal; Pej Gombert, designer
Inside design: Workplace JDY (similar crew as above)
MEP engineering: Collaborative Engineering Workplace – Simon Looi, principal
Lighting design: The SEED – Golsana Heshmati, principal; Lindsey Dieter, design director and mission supervisor; Sarah Gentile, designer
Development: 212 Renovations Group
Millwork/cabinetry: 212 Renovations Group
Plaster: Kamp Studio
