Interiors studio Tabitha Isobel has designed a gallery-like retailer in central London for luxurious baggage model Carl Friedrik, that includes a luxurious and alluring palette comprising gloomy wooden, steel and draped materials.
Carl Friedrik approached studio founder Tabitha Organ to design the corporate’s first bodily retailer, situated in a Grade-II listed constructing on Regent Road simply off Piccadilly Circus.
Organ and her crew developed a scheme for the 65-square-metre house that references the pared-back look and materiality of the corporate’s merchandise, which mix heritage particulars with state-of-the-art styling.
“The model model of Carl Friedrik is sort of minimalistic and so they needed that to come back throughout within the interiors,” Organ instructed Dezeen.
“The temporary was to design an area that emulated an artwork gallery and idea retailer while additionally being sensible, balmy and alluring – an area the place the merchandise may take centre stage, be admired and have house to breathe,” she added.
The constructing’s listed standing meant that solely minor alterations may very well be made to the prevailing inside, which retained a number of of its authentic options together with ornate cornicing and luxurious Versailles oak flooring.
The earlier tenants had painted the partitions a frigid shade of gray and the house featured shelving in a time-honored model that did not mirror Carl Friedrik’s extra modern values.
Organ selected a lighter, hotter shade for the partitions that makes essentially the most of daylight coming into by way of home windows on two sides. She additionally used calico material all through the inside to melt the general aesthetic and provides it a extra welcoming really feel.
As a result of short-term nature of the lease on this house, all the pieces within the retailer was designed to be simply dismantled and reused in an alternate venue if required.
Drapes hung in entrance of two of the partitions conceal the prevailing cabinetry and supply a theatrical backdrop for smaller baggage and gadgets displayed on aluminium cabinets.
Cloth suspended from the ceiling additionally surrounds a central column, serving to to partition the immense house and create a layered impact that pulls the client’s eye by way of the room.
Bespoke plinths designed to show bigger baggage gadgets are completed in a constant minimal and monolithic model to make sure consideration is concentrated on the merchandise.
The plinths have been made within the north of England by fabricator Studio Tuesday utilizing stained oak or wooden lacquered in Carl Friedrik’s model color.
All through the shop, Tabitha Isobel used aluminium and chrome to introduce reflective accents that catch the attention. The plinths are set on recessed aluminium bases that lighten their visible mass and create a floating impact.
Brushed aluminium was additionally used for the bottom of a custom-made show desk that includes an inset panel created from the identical chocolate-coloured leather-based as a few of the model’s merchandise. There aren’t any tills within the retailer as all orders are taken utilizing handheld units.
A nook of the house is designated as a comfortable lounge space organised round an current fire. It incorporates a woven bench positioned reverse a pair of mid-century armchairs and a marble espresso desk chosen to enrich the scheme’s materials palette.
Moveable lamps by Danish model &custom and a bowl by German agency Philippi add additional metallic particulars, whereas the stone product card holders positioned across the retailer are made by Organ’s brother Tiger Nicholson, a stonemason based mostly in Henley-on-Thames.
To boost the gallery-like really feel, artworks together with images by Daniëlle Siobhán and work by Melanie Anne Haynes present focal factors on a few of the partitions.
Carl Friedrik’s longer-term imaginative and prescient is to open extra shops that may utilise the identical minimalistic model and luxurious materials palette because the Regent Road retailer.
Tabitha Organ established her studio in 2023 after a decade of working within the trade for studios together with Conran and Companions and Tatjana von Stein.
The Carl Friedrik retailer is her first retail undertaking after working predominantly on residences together with a London townhouse that mixes pure supplies with futuristic particulars.
