Atlanta design studio Blur Workshop has renovated the foyer, amenity areas and suites of W Austin, including luxurious textures and jewel tones as an homage to town’s out of doors and music tradition.
The mission is a component of a bigger rebrand by W Accommodations, which incorporates renovating present properties equivalent to W Up-to-date York – Union Sq. and opening modern areas, equivalent to W Budapest.
Blur Workshop labored with the W Accommodations design workforce on the mission, in addition to structure studio Rockwell Group, which has supplied general design course for the model.
The renovation included updates to the lodge foyer, 251 visitor rooms and 32 suites, first flooring cafe and restaurant, and the addition of an out of doors seating space that overlooks Austin’s Lavaca Avenue.
Blur Workshop stated it pulled inspiration from close by Girl Fowl Lake and Austin’s historic music scene for the mission.
“The W Austin drew inspiration from many sources, however two key parts that dominated the design course of have been music and nature,” the studio informed Dezeen.
“Up-to-date Austin is a energetic mixture of music, festivals, nature, artwork, politics, BBQ, training, and tech. Our objective was to design an area that displays the Austin of as we speak – whereas additionally embracing the long run—respectful of the luxurious historical past that has made town so distinctive.”
The studio explains it approached the design of the general public areas “as an occasion”, equivalent to a live performance.
Company enter into the double-height entrance area, which is clad in wooden panelling bordered by gently curving corners that pay homage to the form and really feel of a guitar.
To include pure parts, a butterfly-fly wing patterned rug sits in a single nook, with the identical motif echoed within the “infinity butterfly mirrors” wall artwork by native artist Jocelyn Marsh.
From there, the area opens up into the Dwelling Room, or “headliner” area, which encompasses a brilliant orange rug and deep purple hues knowledgeable by the Texas sundown.
Pendent lights dangle from the ceilings to imitate lighters – now cellphones – held up at live shows.
A speakeasy room referred to as the Blue Room is positioned off to the aspect of the area. In line with the studio, it was knowledgeable by a Steinway Piano and is clad in fiddleback ribbon mahogany veneer, a luxurious blue padded suede, and granite flooring.
From the Blue Room, visitors move right into a glass-enclosed café with a wavy, saxophone-informed chandelier and lined with a carved walnut wall.
For the lodge’s Serende Restaurant, the studio selected to provide the area a definite character from the lodge, drawing upon US first woman and Texan Girl Fowl Johnson’s work with wildflowers.
The restaurant is separated from the foyer by a sprawling “tunnel of flowers” archway, which is manufactured from a patchwork of cover by artist Kyle Bunting.
A glass mosaic wall adorned with birds and timber traces the area, whereas folding glass doorways lead onto a patio.
For the guestroom renovations, Blur Workshop “bathed” them in luxurious inexperienced tones, aiming to reflect views of the close by lake.
First opened in 2010, W Austin is positioned within the metropolis’s downtown core throughout the similar block because the occasion metropolis Austin Metropolis Limits Stay, which partly drove its music-oriented design.
Upon actual property agency Ryman Hospitality Properties buying each buildings in 2022, the lodge started present process a renovation.
A renovated spa and pool space continues to be set to open.
Different latest tasks in Austin embrace a restaurant and bar positioned inside a 130-year-old constructing by Michael Hsu Workplace of Structure, whereas town additionally launched robotaxi providers by Tesla.
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