This compact eyewear retailer in Fresh York’s West Village has been divided into “on stage” and “backstage” areas, as a part of a design studio Tutto Bene‘s “love letter to theatrical glamour”.
The second Fresh York Metropolis retailer for UK-based model Cubitts is located on Bleecker Avenue, a thoroughfare identified for its architectural attraction and number of boutiques.
Design studio Tutto Bene, which is behind a number of Cubitts interiors, seemed to the historical past of the neighbourhood and the constructing – as soon as house to playwright Lorraine Hansberry — to tell this location.
“It is a love letter to theatrical glamour, holding a mirror to the dualities of ‘on stage’ and ‘backstage’, private and non-private lives,” mentioned the design crew. “The entrance of the shop is designed as a stage for spectacles. A theatre of the each day, for the theatrical masks all of us put on.”
The eyewear is displayed on picket shelving recessed into beige felt-lined partitions and illuminated by cove lights hidden behind.
Wood floorboards are stained black to emulate a stage, whereas movable show plinths constituted of brushed aluminium have a prop-like high quality.
Overhead, a Eighties geometric pendant lamp by Swiss architect Mario Botta joins a Nineteen Sixties Kaiser Leuchten desk lamp by German designer Klaus Hempel – each chosen for his or her resemblance to theatre flashlights.
A velvet-upholstered couch is positioned within the window for customers to relaxation, chill out, and observe the efficiency of attempting on eyewear, offering “a front-row seat for the weary spectacle browser” in response to Tutto Bene.
The curved wall behind a partition results in the “backstage” space, which is embellished in contrasting obscure brown.
This area is used for bespoke consultations and features a self-importance mirror with lightbulbs like in a theatre dressing room.
To have fun the West Village retailer opening, Cubitts has launched three up-to-date frames modelled on native landmarks together with former speakeasy Chumley’s and the Whitney Museum of American Artwork.
The model was based in King’s Cross, London, in 2013, and now has 19 shops unfold throughout each side of the Atlantic.
Tutto Bene is led by Felizia Berchtold and Oskar Kohnen, and has studios in London and Milan.
The agency’s earlier interiors for Cubitts embrace a retailer in Islington, north London, modelled on an artist’s loft and a boutique in Fresh York’s Soho influenced by early Twentieth-century American industrial design.
