Promotion: way of life model Cybex has opened a beige, monochrome flagship retailer in Paris as a part of its persevering with retail growth technique – almost 20 years after the model was based.
Situated on the distinguished Rue Saint-Honoré close to the Louvre museum in central Paris, the shop has “a novel monochromatic design DNA”.
The 359-square-metre retailer, which is unfold throughout two flooring, was completed in varied muted beige, cream and taupe tones, with cement-finished partitions.
Inside the house Cybex’s varied child-focused merchandise are organized on back-lit shelving and low-level plinths. The shop showcases the model’s product vary, encompassing strollers, automotive seats, child carriers, amongst different associated baby-related house merchandise and equipment.
“This flagship displays the luxurious design aesthetic of our model values in a single unified refined house,” mentioned Cybex senior director of company structure, Andreas Skotnik.
“The muted tones, gentle architectural shapes and intimate atmosphere are designed to cut back any sense of distinction and be probably the most complimentary in highlighting our merchandise.”
The shop is the model’s first bodily location in Paris and follows openings in Prague, Tokyo and Amsterdam because it continues to develop with flagship shops.
“Paris was a pure subsequent step,” mentioned Cybex founder Martin Pos.
“The French capital is likely one of the most elegant and lively cities on the planet, with a goal demographic and trade maturity and class that are good for us,” he continued.
“Mother and father and households in Paris are extraordinarily cultured, elevated, and attentive to the best high quality merchandise that may completely match into their way of life, which is one thing I’m proud to say we will ship at finest.”
Based by Pos in 2005, the German model goals to supply comfy and sheltered merchandise for the juvenile market.
With its transfer into retail, it’s aiming to present its prospects an expertise aligned with extra customary luxurious manufacturers.
Parenting must be probably the most emotionally luxurious expertise in life,” mentioned Pos. “And we need to give mother and father the chance to expertise this with us in an area which not solely represents the model imaginative and prescient, however heightens the sense of luxurious and repair we offer.”
“Our mission is to present mother and father a one-stop resolution and be one of the best concierge attainable for them to keep up their way of life with out compromises,” he continued.
“We don’t need to be perceived merely as a juvenile model and that’s additionally why every retailer location and most particularly in Paris in in Rue Saint-Honoré, we’re a part of the ecosystem of the a lot of the luxurious manufacturers on earth.”
