Clothes are offered on a desiccated cleaner’s rack inside this compact boutique that Modern York studio Rafael de Cárdenas has designed for bi-annual model journal HommeGirls.
The shop in Manhattan’s Decrease East Aspect supplies an area for HommeGirls founder Thakoon Panichgul to current a capsule assortment of ready-to-wear clothes and accessories, together with striped button-up shirts, boxers, trench coats and tube socks.
The inside design idea “balances Milanese precision with downtown grit” in keeping with studio founder Rafael de Cárdenas.
To that impact, the shop incorporates a polished marble flooring influenced by the Italian architect Piero Portaluppi.
That is contrasted by the commercial desiccated cleaner’s rack, which rotates within the centre of the area to offer a sculptural show for the garments.
Full-height mirrors wrap the again half of the shop, creating the phantasm of more room and reflecting the clothes as they transfer alongside the metallic observe.
“Absolutely mirrored partitions create an infinity impact, amplifying each the geometric flooring sample and the town avenue view,” mentioned the studio.
One other instance of the designer’s “deliberate interaction of refinement and rawness” is a deconstructed classic go well with valet.
The piece has been reassembled with glass elements to show it right into a shelving, whereas burl wooden cabinets on the alternative wall create a spot to showcase the HommeGirls print points.
In the meantime, the prevailing aluminium and glass storefront was left largely untouched, apart from a up-to-date hand-painted gold leaf signal that provides a contact of magnificence.
“I am excited for this up-to-date chapter — for us to have the ability to showcase all of the aspects of the model,” mentioned Panichgul.
“From the journal to the gathering, to one-of-a-kind partnerships and out-of-the-box concepts, the area will permit us to specific the world of HommeGirls and for our readers to step inside.”
The Decrease East Aspect is filled with comparable tiny, edgy boutiques such because the Le Père males’s attire vacation spot by BoND, and the Awake NY streetwear retailer additionally by De Cárdenas.
The designer based his eponymous studio in 2006 and has all kinds of retail initiatives in his portfolio. These embody a Nodaleto shoe retailer in Miami, knowledgeable by space-age design and a flagship retailer for SKIMS in Midtown Manhattan.
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