Cobalt blue flooring, reflective chrome furnishings and a column of yarn balls come collectively to create the futuristic inside of the Nezo boutique in Mumbai by native studio Sanjay Puri Architects.
Nezo‘s 1,800-square-foot showroom serves as a platform to unite rising vogue manufacturers from throughout India and was designed by Sanjay Puri Architects to replicate its aim of empowering girls via current silhouettes.
“The guiding imaginative and prescient for the showroom’s design was rooted within the founder’s mission to handle the hole in India’s western-wear market by creating an area that unites and celebrates the varied skills of Indian designers,” lead architect Ayesha Puri Kanori informed Dezeen.
“The showroom was envisioned as a vigorous and forward-thinking area that embodies boldness, vibrancy and empowerment.”
A curved chrome reception desk welcomes prospects on the retailer’s entrance. Past, an open format is organised round a central lounge to ask exploration of the completely different collections.
“The open format encourages interplay with each assortment, making certain that guests expertise the power and imaginative and prescient of the model in each nook of the showroom,” Kanori defined.
The shop’s perimeter is lined with custom-designed clothes racks crafted from reflective stainless steel that echo the reception desk. Forged and formed to imitate molten liquid, the rails symbolise Nezo’s ethos as a melting pot of numerous design skills.
All through the shop, tiled white pedestals with blue grouting function shows for equipment, complemented by smaller, organically formed variations in cobalt blue.
“The juxtaposition of natural and geometric kinds within the design was a deliberate effort to replicate the duality on the coronary heart of the model’s id,” stated Kanori. “The contrasting components all through the area embody the concept femininity and energy can coexist.”
The shopper’s favorite shade of blue extends throughout all the showroom’s flooring, achieved by introducing blue pigment into the poured concrete.
“The daring employ of blue all through the area, a color historically related to masculinity, was an intentional assertion – a testomony to the shifting, female-driven future that Nezo champions,” Kanori defined.
To melt the shop’s industrial palette and create a plain backdrop that retains the concentrate on the clothes, Sanjay Puri Architects whitewashed all the partitions.
Mustard tones had been included via curtains, carpets and couch upholstery so as to add heat to the in any other case cool-toned showroom.
The studio reworked the structural columns throughout the area into multi-functional and aesthetic options, doubling as becoming rooms and integrating shelving on the outside.
One column encompasses a playful set up of mustard-coloured yarn balls encased in a glass field, symbolising the foundational position of textiles in vogue whereas making a backdrop for pictures.
“Yarn, because the foundational uncooked materials of textiles, represents the very essence of vogue, and incorporating it into the shop’s design was a deliberate option to honour and acknowledge this origin,” stated Kanori.
“This set up not solely provides a inventive contact to the area but additionally reinforces the model’s appreciation for the craft and supplies on the coronary heart of the trade.”
An LED ceiling featherlight set up flows all through the area and provides a sculptural component, meant to imitate the fluid strains of a sketch.
“Indian vogue deserves to be celebrated not simply as a attractive craft but additionally for its immense potential within the world market,” stated Kanori.
“This showroom embodies that imaginative and prescient, serving as a platform to showcase the way forward for Indian vogue and setting a novel normal for retail areas which are each vigorous and forward-thinking.”
Based by Sanjay and Nina Puri in 1992, Sanjay Puri Architects has accomplished structure and inside initiatives throughout India that discover spatial perceptions.
Amongst them is a spiral-shaped Rajasthan neighborhood centre and a household dwelling in Bhilwara with scalloped partitions.
