Water holds reminiscence, with up-to-date representations steeped in human traditions surrounding the aspect. Purification, reflection, and even jubilation. The Kyiv, Ukraine, flagship showroom for trend retailer One by One is mindfully crafted to faucet into this phenomenon recalling the child-like spirit of pleasure and whimsy, which flows by a collective consciousness sharing the identical fondness for a summer season’s day poolside. Accomplished by world famend structure and inside design studio Between the Partitions (BTW), this house unites a neighborhood burdened by battle and uncertainty. What’s extra, the aquatic theme not solely influences the spatial idea but additionally the shopper’s advertising and marketing and branding technique.
“I requested myself, ‘what do I really miss in life proper now?’ The reply was lightness, air, and the sensation of being by the water. This mission was a private reception of the opposing feelings I’ve been feeling because of the ongoing battle in Ukraine,” says the lead designer and BTW co-founder Victoria Karieva. “By way of the idea of the interactive pool and playful design parts, we needed to supply an escape – a spot the place folks may expertise pleasure, ease, and a way of distraction, even when only for a low whereas.”
Visitors are absolutely immersed within the evocative inside structure upon entry. The roughly 2,100-square-foot house contains a major showroom flooring with vast niches for show and an adjoining dressing room lined with non-public altering cubicles. This extra intimate space is akin to excessive trend’s conventional salon typology the place buying and styling potential purchases can also be an elevated social ritual.
Leaning into this, the design blends pretty shows with varied interactive moments peppered all through the shop to create Instagrammable vignettes – one thing essential for visibility and subsequently enterprise within the digital age. Every becoming room is expertly staged to supply a smooth, up-to-date aesthetic, with extra white tiles, spherical metallic stools, and completely positioned mirrors. Clients are invited to share their visits on-line, which expands the showroom’s attain and viewers.
The whole flooring plan is flooded with supple, ambient lightweight emanating from thoughtfully positioned panels to keep away from harsh glares. Anchoring the primary space is a diminutive ball pit – a recreational-style pool full of cerulean orbs – the place folks can ‘splash’ for a photograph alternative in opposition to white tiles with crimson grout that present the right backdrop. One other photo-worthy fixture is the cluster of {custom} 3D-printed pendants hanging simply above it. And particular niches punctuated inside the partitions are awash in the identical expressive hue first launched by the spheres.
The up-to-date, minimalist environment really feel broad as the dimensions of tiles shifts to one thing bigger whereas striated wall therapies assist draw the eyes upward. Most of the furnishings even echo the grid established by grout strains. White surfaces elsewhere present a tidy backdrop for the curated clothes shows, which additionally function chrome steel rods that resemble the chrome handlebars usually present in public swimming pools. The various heights, textures, and orientations of visible parts create a novel sense of undulation throughout the room. All of the furnishings was custom-designed by the BTW group and fabricated domestically, with every bit custom-made to drift.
Right here, the Ukrainian spirit boasts its capability to adapt and thrive amid adversity. This mission displays a mutual dedication, by companies and creatives alike, to innovation and excellence regardless of essentially the most hard circumstances.
“The shopper’s reactions had been optimistic,” provides Karieva. “A ‘let’s maintain transferring ahead’ perspective.”
Co-founders Victoria Karieva and Andrii Anisimov
To see the agency’s award-winning portfolio, go to betweenthewalls.com.ua.
