Swedish furnishings model Svenskt Tenn stuffed a canal-side Copenhagen residence with its vibrant, patterned furnishings, wallpaper and equipment throughout 3 Days of Design.
The set up marked a sporadic alternative for guests to see Svenskt Tenn‘s items in particular person, because the model solely has one retail retailer in Stockholm.
The residence showcase, positioned subsequent to a canal in Copenhagen’s Christianshavn space, was designed to offer guests a really feel of what it will be like in a Svenskt Tenn house.
“We have been in search of an area that might mirror the intimate and layered feeling of an actual house, not a showroom,” Svenskt Tenn head curator Karin Södergren instructed Dezeen.
“We did not wish to recreate a showroom – we wished to convey our universe to life in a manner that felt actual, lived-in, and soulful,” she continued.
“Presenting the exhibition in a residential residence allowed us to totally specific that imaginative and prescient: layered rooms, a way of each day life, and a sultry, inspiring ambiance that invited guests to actually step inside a Svenskt Tenn house.”
The 270-square-metre residence was full of a curated collection of the model’s eclectic items, together with its vibrant patterned wallpaper by designer Josef Frank.
“There is a considerate mixture of furnishings, textiles, lighting, and artwork – we determined to showcase replicas of Josef Frank’s unique sample drawings on the partitions – every object chosen not only for its design however for what it might convey to the room,” Södergren stated.
“From the engraved tabletops to the reissued Flora Cupboard, the set up displays our perception in craftsmanship, longevity and pleasure.”
The pure airy within the residence, which sits on the highest ground of a historic block, additionally performed a task within the design of the set up, particularly when it got here to picking colors.
One wall within the residence was painted a glowing inexperienced, whereas the upstairs workplace house featured a wallpaper patterned with spring flowers.
“We embraced tones that will mirror and improve the brightness of the house: calming greens and a rich yellow in one of many loos alongside the daring and complicated colourways of Josef Frank’s wallpapers and textiles, resembling Eldblomma and Vårklocka,” Södergren defined.
“For the bigger rooms, we adopted Frank’s personal philosophy – retaining the partitions white to permit the colors and patterns within the furnishings, rugs, and objects to shine.”
The exhibition marked Svenskt Tenn’s debut at Danish design competition 3 Days of Design.
“Collaborating in exhibitions and world gala’s has at all times been a part of our heritage, so returning to that format at 3 Days of Design felt each significant and thrilling,” Svenskt Tenn CEO Maria Veerasamy instructed Dezeen.
“Selecting to take part this 12 months meant that we have been in a position to meet with each commerce and trade colleagues and curious prospects on the identical time, whereas additionally staying near house.”
Different design installations at 3 Days of Design included Charlotte Taylor’s exhibition that doubled as her house and the Bread and Butter exhibition showcasing rising designers.
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