Design studio Uchronia has overhauled womenswear boutique Koibird in London‘s Marylebone, introducing a gradient color scheme and particulars together with a large planet sculpture and a ground created from painted lava stone.
Uchronia designed the shop, in addition to its in-house vitamin bar Koi 11, with the purpose of giving the inside an “eclectic” really feel.
“The idea for the Koibird renovation was to create an immersive and active area that blends trend, wellness and meals right into a seamless sensory expertise,” Uchrinia founder Julien Sebban instructed Dezeen.
“Our purpose was to design a vacation spot that embodies Koibird’s eclectic id, merging discovery and innovation in each component.”
To take action, Uchronia used a brilliant palette of graduated colors, with inexperienced mixing into pink and purple within the retailer’s predominant room, which additionally options psychedelic green-and-purple flooring tiles created from hand-painted lava stone.
“The color palette was impressed by Koibird’s iconic model hues and a need to create an atmospheric gradient that may information prospects via completely different sensory zones,” Sebban defined.
“We included a spectrum from deep purples to dynamic greens on the partitions, evoking a playful but refined atmosphere that mirrors the shop’s multifaceted choices.”
The refurbishment additionally contains a hidden again room, which Uchronia clad in shimmering silver tiles. Different playful particulars within the retailer embody a shelf formed just like the letter Ok and amorphous furnishings in silver and pink.
“Silver was chosen as a key accent due to its reflective, futuristic high quality and its symbolic resonance with Koibird’s otherworldly aesthetic,” Sebban mentioned.
“The metallic sheen provides a way of discovery and shock, particularly within the central silver planet and the hidden silver-tiled room, each of which create charming focal factors,” he added.
“Silver represents transformation, serving as a visible metaphor for the evolution and flexibility that defines Koibird’s id.”
Uchronia created two eye-catching silver sculptures for the shop – a spaceship within the window and a vast planet on the primary ground – designed as “a nod to cosmic exploration”.
“The silver planet, which serves as a centrepiece for the shop, was meticulously designed to be each sculptural and practical,” Sebban mentioned.
“Our purpose was to create a central characteristic that may really feel like a murals – a nod to cosmic exploration – whereas seamlessly integrating the clothes show.”
The studio hopes that the redesign will create an immersive really feel and draw prospects into the model’s world.
“By fusing up to date design with artisanal craftsmanship, we sought to create an inspiring atmosphere the place guests really feel transported into the whimsical but luxurious world of Koibird,” Sebban concluded.
“The result’s a hybrid universe the place type, operate and aesthetic pleasure intersect, reinforcing Koibird’s daring, statement-making id.”
Uchronia, which was named rising inside design studio of the 12 months on the 2023 Dezeen Awards, just lately designed Cafe Shin in Paris to be “midway between Paris and Seoul”.
