Goan furnishings model Josmo has opened a flagship retailer in Mumbai, designed by founder Anjali Mody to mirror a up to date strategy to Indian design craft.
With India’s inside design market rising speedy, Josmo is one among a number of homegrown manufacturers on the rise.
The Mumbai retailer is the corporate’s first exterior Goa, the place it was based by Mody in 2010.
As inventive director, Mody designed the retail house consistent with a model model she describes as “witty, elegant and unapologetically distinctive”.
“We wished it to really feel like stepping right into a world the place each element whispers Josmo,” she advised Dezeen.
“Suppose sculptural types, earthy textures and simply the correct quantity of drama. It is heated, immersive and daring – an area the place each piece tells its personal story however nonetheless feels a part of an even bigger narrative.”
The shop is situated on Annie Besant Street, a serious road operating by way of Mumbai’s Worli neighbourhood.
Mody has divided the inside right into a collection of zones, highlighted by curvy particulars that embrace bespoke shelving methods, raised platforms and a tassel set up suspended from the ceiling.
“This fringe strikes ever so barely with a gust of wind from exterior, creating essentially the most attractive romance between motion and stillness,” stated Mody.
Most of the surfaces characteristic a abrasive texture, created with a coating of waste sawdust sourced from the model’s manufacturing unit. These embrace a sculptural bookcase that frames the doorway house.
The showroom launched in November, coinciding with the opening of the inaugural Design Mumbai honest.
It showcases Josmo’s newest assortment, which debuted at Design Mumbai, together with bestselling items from earlier furnishings and homeware traces.
The 2024 assortment highlights Josmo’s ambition to mix digital fabrication applied sciences with India’s handmade traditions, leading to a up to date interpretation of design craft.
This typically creates shocking juxtapositions of type and texture, as seen in merchandise such because the Nanyuki eating desk and the Marrakesh console.
“We’re rooted in India’s affluent craft traditions however unapologetically state-of-the-art in how we expect, mix textures and play with types,” stated Mody.
“It is about creating items that really feel like they’ve at all times belonged, but nonetheless make you pause and say wow.”
Most of the items additionally incorporate playful references, that are mirrored of their names. The Biscoff facet desk, Cadbury field and Chip espresso desk all takes cues from candy treats.
The showroom additionally incorporates an area the place Josmo can current a whole room inside, in addition to a fabric library the place prospects can browse totally different material and end choices.
The shop is a part of a long-term development technique for Josmo, which can be set to open two factories and broaden into equipment, with the sub-brand Josmo Minis.
“The Mumbai showroom is only the start of an stimulating chapter for Josmo,” stated Mody.
“We’re trying to broaden our attain each in India and internationally, specializing in creating partnerships, enhancing our bespoke choices, and taking part in world design boards,” she added.
“Innovation and sustainability will stay at our core as we proceed crafting timeless designs and nurturing the unimaginable workforce and group that make Josmo thrive.”
